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Short version: I went from tripping over a vacuum cord in my small Korean apartment to actually enjoying cleaning. The Samsung BESPOKE Jet 210W is that good.
I put off buying a cordless vacuum for way too long. My old wired vacuum was fine — in the way that a broken umbrella is "fine" when it's only drizzling. Back home I had a bigger place, enough room to drag a cord around without thinking about it. But in my little Seoul apartment? That cord was the enemy. It got caught on the coffee table leg. It yanked the vacuum backwards mid-stroke. I once tripped over it carrying laundry and nearly fell headfirst into the TV stand.
After two years of that nonsense, I finally caved and ordered the Samsung BESPOKE Jet VS20C954AQB in Midnight Blue from Coupang. It showed up the next morning — classic Korean delivery speed — with a Samsung technician who came to set it up. I didn't even ask for that. It's just part of the deal when you buy through Samsung's direct shipping option.
Here's everything I've noticed after using it daily for a while.
So What's It Actually Like to Use?
First thing I noticed: it's lighter than I expected. Not featherweight, but comfortable enough that cleaning the whole apartment doesn't feel like a workout. The handle sits at a natural angle and I can push it one-handed if I'm multitasking (yes, I vacuum while watching YouTube sometimes — no judgment).
The suction is legitimately strong. 210W sounds like a number that a spec sheet throws at you, but in practice it picks up pet hair, dust bunnies, the fine grit that somehow gets everywhere near my entryway — all of it, first pass. I don't have to go over the same spot twice. That was a problem with my old vacuum, which I always blamed on the wires but was probably just underpowered.
The LED headlight on the cleaning head is one of those features I didn't know I needed. Under the couch, around the base of the bookshelf, behind the shoe rack near the door — all those shadowy spots where dust loves to hide. Now I can actually see what I'm cleaning up. It sounds small, but it makes a genuine difference.
And then there's the display on the handle. It shows your remaining battery percentage and an estimated run time in the current mode. That might seem like overkill, but I've killed enough phone batteries from neglecting to charge them that I appreciate knowing exactly where I stand. One reviewer mentioned they bought this as a gift for their elderly parents specifically because the display is easy to read — big characters, clear numbers. I get it. It's not flashy, it's just useful.
Did I Actually Compare It Against LG and Dyson?
Yes, I spent about two weeks going down that rabbit hole before buying. And honestly? A lot of Korean buyers I read about went through the exact same process.
The general consensus — and my own conclusion — is that for the price, Samsung wins. Dyson has its fans and LG has the ThinQ crowd, but when you look at suction power, battery life, and what you actually get for the money, the Samsung BESPOKE Jet held up well against both.
What pushed me toward Samsung specifically was the A/S situation. Samsung's service centers in Korea are everywhere, the phone lines actually connect quickly, and people are helpful. I've heard enough horror stories about getting parts for imported brands to know that's not nothing. One long-time user in the reviews mentioned they've been loyal to Samsung for six years and just repurchased because the service experience never let them down. That kind of track record matters.
The price I paid: ₩444,110 (marked down from ₩759,000 — a 41% discount). I found it on Coupang during a promotion, and at that price point the value-for-money argument basically makes itself.
👉 Check the current price on Coupang
The Battery Situation — Better Than I Expected, But Read This
The battery runs for about 60 minutes on a full charge in normal mode. That's enough to do my whole place with time to spare. Charging takes around 210 minutes from flat, which I just do overnight and forget about.
The bigger thing is that the battery is removable and replaceable. This genuinely matters if you plan to use the vacuum for more than a couple of years. One reviewer had a previous cordless vacuum where the manufacturer stopped selling replacement batteries — so when the battery degraded, the whole unit became useless. With the BESPOKE Jet, you can just buy a new battery when the time comes. You could even grab a second one now if you want double the run time.
A few buyers mentioned the battery display helps prevent overcharging, which apparently shortens lifespan. The display lets you see when you're at 100% so you can unplug promptly. Small thing, but good to know.
A Few Real Complaints (Because Nothing's Perfect)
Let me be upfront about the downsides, because they're real.
No auto empty function. You empty the dust bin yourself. I don't personally care — I actually prefer it because I know exactly what got cleaned up and the bin stays hygienic — but if you were hoping for a fully hands-off experience, this isn't it. Several reviewers called this out as the main trade-off.
The charging time is long. 210 minutes to a full charge means you can't really do a quick top-up before a sudden cleaning session. Just make a habit of docking it every time you finish and you'll never run into this problem, but it's worth knowing.
No mopping function. It's a vacuum, not a wet mop. If you're looking for an all-in-one, you'll need a separate tool for wet floors. I use a basic stick mop for that and keep them separate.
It's a bit loud on max power. Not restaurant-kitchen loud, but you'll want to warn roommates or neighbors in thinner-walled apartments before going full blast.
Would I Buy It Again?
Without hesitation. The cord-free experience alone was worth it — my apartment actually gets cleaned now because I don't have to think about untangling anything before I start. I just grab it off the dock and go.
The 2-year Samsung warranty with direct delivery and installation gives decent peace of mind. Samsung's service network in Korea is genuinely good, and knowing that if something goes wrong I can get help without a three-week back-and-forth is worth something.
The Midnight Blue colorway is also just nicer in person than in photos. More of a deep slate blue than a bright navy. It sits in the corner of my living room and somehow looks intentional rather than like appliance clutter.
If you're living in Korea and still on a wired vacuum, do yourself the favor I should have done two years ago.
👉 Samsung BESPOKE Jet 210W on Coupang
